By 2035, e-commerce will sell the quality of digital communication with consumers
The modern consumer market is experiencing an era of profound digital transformation. The ITDF report “Being Human in 2035” highlights that by mid-decade, consumers will choose not just products or services, but the values espoused by brands. Based on this report, Dmitry Shimanov, founder and CEO of the analytical company MAR CONSULT, predicted how technological advances will change consumer values, expectations, and behavior over the next ten years.
The modern consumer market is experiencing an era of profound digital transformation. The ITDF report “Being Human in 2035” highlights that by mid-decade, consumers will choose not just products or services, but the values espoused by brands. Based on this report, Dmitry Shimanov, founder and CEO of the analytical company MAR CONSULT, predicted how technological advances will change consumer values, expectations, and behavior over the next ten years.
Journal: PLUS №3 (335), 2026
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