Tatiana Zharkova (Avito): How Artificial Intelligence is changing e-commerce, fintech, and cybersecurity

We continue our conversation with Tatiana Zharkova, Director of Financial Services at Avito, a company that received financial platform operator (FPO) status in 2025. You can read here about the role fintech plays in the development of major digital platforms. And today, we discuss the impact of artificial intelligence on the e-commerce market, the current cybersecurity risks, the development of fintech, and why users are increasingly making large transactions online.

We continue our conversation with Tatiana Zharkova, Director of Financial Services at Avito, a company that received financial platform operator (FPO) status in 2025. You can read here about the role fintech plays in the development of major digital platforms. And today, we discuss the impact of artificial intelligence on the e-commerce market, the current cybersecurity risks, the development of fintech, and why users are increasingly making large transactions online.