Installment and BNPL: when they increase sales de facto
With expensive loans and the high cost of money in the economy, installment plans and BNPL services are becoming the optimal solution for many retailers. When implemented correctly, they can increase the average check by 20-30% and conversion by 15-25%. However, BNPL services and installment payments are only effective when properly integrated into the customer journey.
With expensive loans and the high cost of money in the economy, installment plans and BNPL services are becoming the optimal solution for many retailers. When implemented correctly, they can increase the average check by 20-30% and conversion by 15-25%. However, BNPL services and installment payments are only effective when properly integrated into the customer journey.
Journal: PLUS №3 (335), 2026
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Read in this issue:
- By 2035, e-commerce will sell the quality of digital communication with consumers
- Stagflation, more expensive borrowing for troubled businesses, and the war against VPNs. What March 2026 will be remembered for by the Russian economy and society
- What does the legislation have in store for banks? 5 questions for top staffers
- Alla Bakina, Bank of Russia: “The Digital ruble and the universal NSPK QR code are inter-related”
- Installment and BNPL: when they increase sales de facto
- Why sellers need to rethink the BNPL concept in 2026
- The Digital Ruble: A wallet without myths, or the Specifics of “state-owned crypto"
- Fintech after import substitution. Application software, Open Banking, and AI are shaping the 2026 agenda.
- Crypto market 2026: Transformation of Cryptocurrencies, DeFi on the rise, and formation of a new financial infrastructure
- Cryptocurrencies in Russia and globally: new reality of the financial market in 2026
- The future of cryptobanks in Belarus: What has changed since January, 16 and what else still needs changes
- A Rub300,000 ceiling for non-qualified investors and BTC backed loans
- Tatiana Zharkova (Avito): How Artificial Intelligence is changing e-commerce, fintech, and cybersecurity
- Chinese cinema market 2025: Artificial intelligence becomes the main driver
- The banking system is not ready for an AI-agent economy. Russian experts comment on statements by Changpeng Zhao, the founder of Binance.
- ALLIANCE DAY from ATM ALLIANCE: long-term cooperation as the key to success
- The Future of payments: from biometrics to IoT payments