Banking UX in the era of change. Digital banking trends 2025

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“Cashback Roulette”, proactive tips and a catch-up game played by web versions and mobile apps: USABILITYLAB presented the findings of its annual study of the convenience and accessibility of bank mobile apps. As we can see, this year the study has found new leaders and outlined trends in the development of digital banking. So, Alfa-Bank became the leader in convenience, and VTB made a real revolution, having surpassed Sberbank in the accessibility ranking for the first time ever. Which functions are becoming the industry standard, and which ones are just emerging? We analyze the study findings.

“Cashback Roulette”, proactive tips and a catch-up game played by web versions and mobile apps: USABILITYLAB presented the findings of its annual study of the convenience and accessibility of bank mobile apps. As we can see, this year the study has found new leaders and outlined trends in the development of digital banking. So, Alfa-Bank became the leader in convenience, and VTB made a real revolution, having surpassed Sberbank in the accessibility ranking for the first time ever. Which functions are becoming the industry standard, and which ones are just emerging? We analyze the study findings.

Journal:  PLUS №4 (324), 2025

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