E-commerce in the pharmaceuticals industry: trends 2025. How to develop ePharma in a highly competitive environment

Head of Key Account and E-Commerce Channels at Alcea Liya Rakhmatullina discusses the current state of the online commerce market, the impact of marketplaces and large retailers on the growth of competition, customer acquisition and retention tools, as well as the difficulties and limitations of e-commerce that pharmaceutical companies face.

Head of Key Account and E-Commerce Channels at Alcea Liya Rakhmatullina discusses the current state of the online commerce market, the impact of marketplaces and large retailers on the growth of competition, customer acquisition and retention tools, as well as the difficulties and limitations of e-commerce that pharmaceutical companies face.