Instead of cashback. How banks can maintain customer loyalty
For intrinsic macroeconomic reasons, Russian banks have less and less opportunities to pay large cashbacks. Anton Pashchenko, Director of the Financial Organizations Department at Axenix, tells the PLUSworld portal about alternative ways for maintaining customer loyalty.
For intrinsic macroeconomic reasons, Russian banks have less and less opportunities to pay large cashbacks. Anton Pashchenko, Director of the Financial Organizations Department at Axenix, tells the PLUSworld portal about alternative ways for maintaining customer loyalty.Journal: PLUS №4 (324), 2025
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Read in this issue:
- Financial switch and architecture of trust. Is Europe at a Pan-European payment crossroad?
- German Neglyad, Rosfinmonitoring: “We are in a permanent search for the optimal balance between security and accessibility of financial services”
- Fintech in Uzbekistan. Trends 2024–2025
- Banking and fintech in Uzbekistan from Hamkorbank’s perspective: “We are seeing the intensive implementation of innovative solutions and approaches”
- Banking UX in the era of change. Digital banking trends 2025
- Mobile banking in Uzbekistan. Analysis of reviews and evolution of apps
- PITCH, or What the next generation social network should be like
- The future of European payments. From cash to digital euro
- Prospects for a Pan-European payment system – a view from Russia
- Artificial Intelligence in Fintech – Trends 2024–2025. Russia and Central Asian Countries
- How blockchain can strengthen cybersecurity and prevent data falsification in the financial sector
- T-Bank: “We have entered the era of struggle between banks’ AI platforms and AI solutions of criminals”
- UR-code. A new able-to-get mechanism for identity verification
- Bug Bounty and cybersecurity. Trends, challenges and prospects
- Instead of cashback. How banks can maintain customer loyalty
- Digital Uzbekistan 2025: new expert speakers at the PLUS-Forum!