Key drivers of the subscription economy

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The subscription economy market is growing. And along with the growth of the volume of digital data processed and stored by applications on a subscription, the interest in security and privacy issues is growing. Anna Pashkevich, CEO of Partnership Network, the operator of the Gazprom Bonus multi-brand subscription, discusses that and the key drivers of the industry, the target audience – just to name a few.

The subscription economy market is growing. And along with the growth of the volume of digital data processed and stored by applications on a subscription, the interest in security and privacy issues is growing. Anna Pashkevich, CEO of Partnership Network, the operator of the Gazprom Bonus multi-brand subscription, discusses that and the key drivers of the industry, the target audience – just to name a few.

Journal:  PLUS №9 (317), 2024

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