Market structure and competition: New operating model and growth points

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17.06.2026

Market structure and competition: New operating model and growth points

After 2022, the Russian cosmetics market didn't just adapt—it underwent an import substitution phase “at a fast clip” and developed a new operating model in just a few years. How has the industry changed, and what factors will determine market development until 2028?


Journal:  PLUS №5 (337), 2026

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