Modern AI based marketing in retail
Retailers that implement digital innovations, remain flexible and put the consumer at the center have every chance of becoming leaders in their industry. Olivier Gergele
EY-Parthenon Asia-Pacific Consumer Leader and EY Asean Consumer Products & Retail Leader, talks about new marketing opportunities in more detail.
EY-Parthenon Asia-Pacific Consumer Leader and EY Asean Consumer Products & Retail Leader, talks about new marketing opportunities in more detail.
Journal: PLUS №7-8 (327-328), 2025
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Read in this issue:
- Digital ruble, fight against fraud, common sense and the number of cards in hand? Key takeaways of the expiring summer
- Cloud acquiring. A new reality for Russian banks from EKVA.Nova
- Best practices for the use of DFAs were discussed at an open evening party of the Blockchain Academy
- The world's top fintech companies 2025
- Merger of technologies. We integrate banks’ IT landscapes in the process of mergers and acquisitions
- Banking ecosystems of the future were discussed at EBAday
- Elements of proactive security
- A new era of AI-based security for banking clients
- Cybersecurity in logistics. How to protect data and business
- How a smart cash register can turn a cashier into a dream salesperson
- From anonymity to responsibility: crypto companies put things right themselves
- Launch of tokenized stocks by Robinhood and Kraken: risks and prospects
- Means of crypto anonymization. Cryptomixers, cross-chain bridges and private networks
- How to choose categories on marketplaces with high potential and low competition
- Modern AI based marketing in retail