How a smart cash register can turn a cashier into a dream salesperson

Until recently, a cash register in business was perceived solely as a fiscal accounting tool: issue a receipt, give it to the shopper and continue working. But online cash registers have long ceased to be just a receipt printing tool. This is a key element of customer experience, making impact on loyalty and revenue. Ashot Grigoryan, CEO of the LIFE PAY company, a digital payment solutions developer, explains how cash register solutions help increase the average receipt, reduce costs, launch targeted promotions and, most importantly, turn the cashier into an active participant in the sales funnel.

Until recently, a cash register in business was perceived solely as a fiscal accounting tool: issue a receipt, give it to the shopper and continue working. But online cash registers have long ceased to be just a receipt printing tool. This is a key element of customer experience, making impact on loyalty and revenue. Ashot Grigoryan, CEO of the LIFE PAY company, a digital payment solutions developer, explains how cash register solutions help increase the average receipt, reduce costs, launch targeted promotions and, most importantly, turn the cashier into an active participant in the sales funnel.
Journal:  PLUS №7-8 (327-328), 2025

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