Co-branding with a bank: choosing an optimal media for loyalty
28.06.2017 10:43:59
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1190 views
Alexander Spesivtsev, General Director of SCANTEC, discusses the practical aspects of co-branding projects implemented with a bank.
Alexander Spesivtsev, General Director of SCANTEC, discusses the practical aspects of co-branding projects implemented with a bank.
Journal: PLUS Journal 5 (240) 2017
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Read in this issue:
- Russian market trends: what does life and June PLUS-Forum show?
- Crypto-currency in Russia: legislative perspectives of the “digital goods”
- Visa: Fundamental transformation of payments is round the corner
- De-verticalization, payments as a socially significant service – implications for the banking market
- Moneyconf 2017: from the demonstration of ideas to the building of commercially sustainable models
- Sberbank: We will be available wherever it is convenient for the client
- Cybersecurity of ATMs: what can be set against Black Box?
- ATM network – how to keep a balance between security and convenience
- 17 security factors
- Android Pay is set to change the microloans market
- Processing centers testing: new principles, new tools
- Co-branding with a bank: choosing an optimal media for loyalty
- Russian private banking: the most loyal customers are starting to leave
- How to estimate losses from the corporate client churn, or Those who are leaving against their will
- Mir card as a universal travel card: the experience of St. Petersburg
- June PLUS-Forum “Cards, Payments and Mobile”: first results
- RuT2UG 2017: The Future of the payment industry at the Russian Forum of Software Products Users